If you haven’t taken any part in the recent Vine hype, you’ve at least heard of it. For the less informed, Vine is the newest social media craze that allows its users to post six second looping videos of absolutely anything.  Take note that some users use that freedom more creatively than others.  While I can’t promise Vine won’t turn into a platform for Facebook-esque behavior, I can safely say that for right now, it’s worth the hype. There’s only so much those cliché Viners can fit into six seconds.

“People come up with really creative and hilarious ways to express themselves,” said junior Carlye Goldman, offering a popular view on just why the app has had such sky-rocketing success.

Now home to over forty million people, the Twitter-owned application got its start last January and has been growing since.

When asked about Vine’s longevity, Goldman said, “I think that it will pass regardless.” One reason for its possible premature passing was its competitor app Instagram’s latest upgrade. While Vine was successful due to the monopoly it had on its innovative idea, Instagram’s launch of its latest video feature threatened to halt that momentum. An app originally created solely for sharing pictures, Instagram seemed to render Vine fairly useless. Not only was the platform now capable of bringing back a fairly distracted audience, but it was also out to better the feature. With almost three times the duration for the user to record, and the addition of Instagram’s filter selections, it looked as though Vine was yet another short lived idea that was riding the coat tails of our not so dearly missed SnapChat. Although for many, this was just another incentive to join.

“Vine forces originality. It doesn’t allow for any editing, which was why it really stood out to me,” said junior Casey Twist.

The app proved to be more than just a good idea with a loyal following.  After Instagram’s June video unveiling, Vine nearly doubled in popularity. By August, the application had gone from twenty seven million users to its’ current and growing forty million.

Now just what exactly those six second snippets might entail can range from the always classic cat video, to stunning stop motion art, to a platform for comedy, to just about anything else. As on any other social media site, users quickly gravitated toward following other consistently funny or interesting users. This has spawned a sort of fame for some users in which the Vine team verifies the user after a large request to do so, similar to its partner app, Twitter. This is just another way the site has provided exposure for aspiring artists, comedians, and singers.

As someone who tends to reluctantly give in and join these types of apps late, an application I can stand to be more than a few seconds on is definitely well made, and this without a doubt one of them.